NSPCC
As the Video Creative at the NSPCC (National Society for the Prevention of Childhood Cruelty), I create films to promote a range of campaigns, events and services. The work below spans both short and long form video created for a range of audiences.
Equal Protection Campaign Content
The Equal Protection Campaign is aiming to end physical punishment of children by removing the defence of 'reasonable punishment' in the law. Below is the video campaign material/content I created to grow public support, encourage petition signatures and highlight the noise that was made at the Parliament 'Day of Action.'
Voxpops street interviews to show public support of the cause.
Digivan I animated which was seen driving around Westminster and the Parliament buildings on the Day of Action. The van featured voxpops and animated campaign key art.
Day of Action roundup/vlog, featuring interviews from many celebrity ambassadors, influencers and campaign supporters including Heidi Range and Ashley James.
Law explainer video featuring Actor Samantha Morton, which was subsequently used in Good Morning Britain coverage.
Video of support featuring influencer Jim Chapman.
Child Safety Online: Good for Business - Launch Video
'Child Safety Online: Good for Business' is a report produced by the NSPCC Child Safety Online Taskforce in partnership with Baringa. I conceptualised, shot and edited this video to accompany the launch of the report. It featured high-profile industry stakeholders and was used to promote the report's publication on social media and in press coverage.
Short form video content
Tiktok/Reels content created was centered around two pillars - advice and support for parents (primarily organic) and promotion of fundraising events and volunteering opportunities (primarily paid). I created all of these videos, using a mixture of self-shot and provided footage.
Safeguarding Resources
I created the following videos to be used within a package of safeguarding resources directed towards professionals working within child-facing sectors - hospitality, travel etc. I worked with real NSPCC staff to film these videos, which provided a warm addition to the text-heavy resource packs.
Childhood Day Mile
These videos were created for the paid media spend associated with the Childhood Day Mile - a group fundraising activity where families/friends are encouraged to move a mile in support of the NSPCC. I created a suite of videos in different formats - 1:1 versions are shown here.
Tone of Voice Animation
I created this animation to sit within an internal training module about the importance of tone of voice when communicating. I've been developing this style of animation over the past several years in a personal capacity - and this was the first opportunity I had to create a full animation from start to finish. I hand animated every frame, and pieced it together with sound effects and VO.
Christmas Carol Concert
I created these promotional videos for the Childline Christmas Carol concert. Two approaches were explored - one more traditional, and one more lively.
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